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Introduced a little over a year ago in its 46 establishments all over the Quebec province, the repositioning and new branding of La Cage - Brasserie sportive is now on display in grocery stores. As part of its continued efforts to offer quality products from local food sources to consumers, La Cage has launched 7 new products which bear the company's new branding and were made available on April 6 at Metro, Super C and Marché Richelieu, La Cage's exclusive distribution partners for more than 20 years. La Cage's product line is now comprised of 9 products.

In addition to classics like its Buffalo, 911 and salt & pepper chicken wings, there will be two new flavours – sriracha in addition to smoked paprika and maple – as well as two new kinds of breaded chicken – bites and fillets –, all made with Exceldor's 100% Quebec-produced chicken. More new products are expected over the next few months.
 
“We are proud of this long-standing partnership with La Cage, which has allowed consumers from the Quebec province to purchase these products exclusively in our various grocery store chains over the last 20 years ,” said Richard Pruneau, Vice President, Merchandising, Fresh Products – Metro. “We know our customers will not only like the new products, but also the fact that they are locally produced,” he added.
 
“As a Quebec-based cooperative, Exceldor is proud to join La Cage - Brasserie sportive in offering tasty, quality poultry products that are produced here. For us, this was a perfect match, and we went into this partnership with great enthusiasm !” said Exceldor President and CEO René Proulx