The Cage aux Sports network

A pioneer in theme restaurants in Québec, Sportscene Group inc. has been owner/franchiser of the restaurant chain La Cage aux Sports since 1984. Regrouping 48 restaurants throughout Québec, La Cage aux Sports serves more than 6 million customers each year. With its unique décor and atmosphere focused on sports, action and group entertainment, this banner takes advantage of a positioning, a brand image and a notoriety that are unrivalled in theme restaurants in Québec.

More than 1,600 screens and a unique décor… Containing exclusive collectible sports items such as Maurice “The Rocket” Richard’s original jersey, Éric Lucas’s boxing gloves, Olympic medalist Marc Gagnon’s skates, life-size pictures of athletes who have left their mark on their sports and giant murals… Our décor will surprise young and old…
Each restaurant is decorated with items highlighting the feats and the sports that each region is passionate about.

Profile
In business since 1984, Sportscene Group Inc. operates Quebec’s leading chain of sports-themed resto-bars: La Cage aux Sports. Enjoying a strong brand image built on Sport Gang, Fun concept, La Cage aux Sports consists of 48 outlets throughout Quebec serving more than six million customers each year. A total of 33 Cages are either wholly owned by the Company or operated as joint ventures, while the remaining 15 are franchises. Some 2,300 employees work in the restaurants and at head office. La Cage aux Sports has built its business and financial success on a three-tiered strategy: a foodservice quality comparable to the best chains in its category; firstclass marketing focused on dynamic promotion of its trademark; and operational management practices that rank among the most efficient in the industry. In support of its branding strategy, the Company also carries out a number of ancillary activities focused on sports events.